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Joel Nation's description about making special products for sale express exactly my approach to offering for sale the jewelry I make by hand one piece at a time...
"[Joel] Nation contrasted this industrial model with its polar opposite, what he calls 'artisanal production', where the competitive strategy is based on selling something special rather than being the least-cost producer of a commodity. Stressing that 'productivity and profits are two entirely different concepts,' Nation suggests that even a small producer can be profitable so long as he's selling an exceptional product and keeping his expenses down. Yet this artisanal model works only so long as it doesn't attempt to imitate the industrial model in any respect. It must not try to replace skilled labor with capital; it must not grow for the sake of growth; it should not strive for uniformity in its products but rather make a virtue of variation and seasonality; it shouldn't invest capital to reach national markets but rather should focus on local markets, relying on reputation and word-of-mouth rather than on advertising; and, lastly, it should rely as much as possible on free solar energy rather than costly fossil fuels." FROM: The Omnivore's Dilemma by Michael Pollan p. 249
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